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Pet Bloggers Journey 2022

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I love the Pet Blogger’s Journey that comes around every January and even though I don’t participate in it every year, I do read the other bloggers’ entries. So interesting and a great way to connect to other pet bloggers.

Thank you Colby for doing this for us! Colby has an awesome blog called Puppy in Training.

long hair white chihuahua and woman sitting in front of Christmas tree

When did you begin your blog and what do you currently write about on your blog?

I started this blog,  I Love my Chi in May 2013. I started my newer blog  Yorkie Universe  in December 2020.

The names of these blogs pretty much explain what I write about. I Love My Chi is all about Chihuahuas and Yorkie Universe is all about Yorkshire Terriers.

The reason why I have 2 blogs about 2 breeds is well, they are my favorite breeds! I have one long-haired chihuahua (I’m holding her in the photo above) named Lucy. I have a Chorkie (chihuahua-yorkie mix) named Lucas. I also have a Yorkie named Ziggy and Bear joined us this past summer. He’s a black Yorkie.

4 small dogs sitting at top of stairs

Name one thing about your blog, or one blogging goal that you accomplished during 2021, that made you most proud.

To tell you the truth, this question is really hard to answer (hanging my head in shame). I feel like I coasted with I Love My Chi for the most part and didn’t accomplish any big goal with it. And I didn’t get nearly as far along with Yorkie Universe as I wanted.

I guess one thing I’m proud of is that I didn’t give up on Yorkie Universe. I have started blogs before but then quickly lost interest in them when they didn’t get an audience right away. I haven’t written as much as I’d like to on Yorkie Universe, but I’m still hanging in there and haven’t given up on it because I really love the breed.

What was the biggest blogging challenge you faced in 2021? How did you tackle it?

Just trying to keep my search engine rankings up with I Love My Chi was a challenge. I have started updating old posts to try to get them back in Google’s good graces. 

Tell us one thing you learned in 2021 that can help us all become better bloggers.

I guess I’m learning the hard way with my new blog that what worked in the past doesn’t work now. Blogging is ever-changing. 

I also learned that if you want to keep up with your goals, you need a plan. I like to list my goals for the year and then break them down. First I list everything I can think of that I need to do to accomplish each goal.

Then I list those tasks to what I can do each quarter, then each month, and then break them down even further to weekly goals and daily goals. Doing things in bite-size chunks makes it easier to accomplish and not so overwhelming.

What are your top three blogging goals for 2022?

  1. Update 1 to 2 old posts each week.
  2. Come up with 4 small digital product ideas (one for each quarter) and actually make them.
  3. Consistently write 2 posts a week on Yorkie Universe.

In the perfect world, where do you see yourself and your blog one year from now?

Yorkie Universe would be thriving with a large enough audience to get it into Mediavine.

I Love My Chi would be getting twice the traffic it now gets and I would be coming up with digital product ideas that my readers would love and buy. And my affiliate income would increase enough to be half of my total income (without losing any income from my ad company of course).

If you had $1,000 to spend on your blog how would you spend it?

SEO and keyword research. I suck at both.

What is one skill you’d like to learn or improve in 2022?

SEO and keyword research, LOL.

I’d also like to learn YouTube, although to do that, I would need a plan for making videos that people would actually be interested in watching and my mind becomes blank when I try to figure that out.

If you could ask the pet blogging community for help with one challenge you’re having with your blog, what would it be?

90% of my income comes from my ad network which is Mediavine. They are awesome, don’t get me wrong, but it makes me nervous to have all my eggs in one basket. 

So along with coming up with some digital products (and I’d love to hear if you have any ideas off the top of your head for those) I’d also like to up my affiliate income.  I’d love some tips on how you increase your affiliate income, without being obnoxious of course.

And if you don’t have any tips on those things, I’d also be interested in SEO and keyword research tips.

I’ve been doing this blogging stuff for many years but I still have lots to learn!

paw print graphic in purple and turquoise

Thanks for reading about my pet blogging journey! And if you’d like to read the journeys of other wonderful pet bloggers, you can find them over here at Puppy in Training.

Here’s to a happy, healthy, and prosperous 2022!

Michelle & The Paw Pack

Monday 17th of January 2022

Hey, you must be doing something right with SEO and keyword research though! I'm still trying to work my way up to having enough views to join Mediavine, and I've been blogging for 11 years!

Your dogs are SO cute! I'm a huge fan of little dogs - I have a Papillon and an Alaskan Klee Kai. Chihuahuas are for sure on my list of breeds I'd love to share my life with someday.

Cathy

Monday 17th of January 2022

Thanks Michelle! I think what success I have had has been more just consistency than SEO and keyword knowledge. I wrote 4-7 posts a week for the first 3 years of the blog. But after that, I went down to 1-2 posts a day. I'm consistent with it and always do at least one new post a week although I did miss one week a few weeks ago when I had COVID.

Candy Pilar Godoy

Monday 17th of January 2022

Hi! As a fellow chihuahua lover (my Marcelo turns 11 in a month) I can’t wait to check out your blog. They’re definitely a special breed.

I also need to up my affiliate game, so I’m not much help there, but I’ve been trying to diversify my income (besides mediavine) by getting more into social media and video. It’s easier to churn out content when you’ve got such cute little helpers (who doesn’t want to see pics of chihuahuas?!).

Congrats on your second blog. I’ve started one too but my starting goal is just one post a week. I hope to up it in the future.

Cathy

Monday 17th of January 2022

Thanks for visiting Candy! Yes, much of my traffic comes from Facebook. It was pretty easy to develop an audience because, like you said, who doesn't want to see pics of cute chihuahuas. But Facebook is so finicky, they love you one day and hate you the next. SO I definitely can't keep depending on them for traffic.

Carol Bryant

Sunday 16th of January 2022

Congrats on a year of success. I didn't realize you had Yorkie Universe, too. Congratulations. It makes perfect sense to have two blogs for the two breeds.

In terms of income, I diversify in non-blog ways, too. Client work and other pet-related writing endeavors. I have a majority of my blog revenue in the MV pot, too.

All my best in 2022 and beyond!

Cathy

Sunday 16th of January 2022

Thanks for visiting Carol! Yes, diversifying is definitely the smart thing to do. I need to do more of that.

Margaret A Lilly

Friday 14th of January 2022

Cathy I really enjoy hearing about your babies and seeing the adorable pictures. I have a chi, his name is Jack, was given to me and a very neglect little guy. No training what so ever. I don't know where to start, live on SS and 75 years old. I lost my little girl Gabi, a shihtzu back in September and I'm still grieving. Cry so much for her. Thanks for listening to me.

Margaret Lilly

Cathy

Sunday 16th of January 2022

I'm glad you enjoyed it Margaret! If funds don't permit a dog trainer, you can find a lot of great training advice on YouTube. I personally like "dog Training by Kikopup" https://www.youtube.com/user/kikopup but just do a search on there, you kind find lots of great training videos. And bless you for giving Jack a good home.

Danielle

Friday 14th of January 2022

This was a good article! I enjoyed reading about your pet blogging journey. I started my own pet blogging website back in June so this article was pretty helpful! Thanks for writing it! I'm definitely going to be checking out other bloggers' pet blogging journeys.

Cathy

Friday 14th of January 2022

Thanks Danielle! I'd love to check out your blog too! What is it?